Through a website diagnosis you will be able to understand what is less well on your site and have the opportunity to optimize it, no longer losing visitors who silently move away without you knowing.
A website diagnosis consists of a report where we deliver useful information about your website, divided by areas, and which allows you to understand how you can improve it and thus leverage your business.
This report is divided into technical, marketing and content areas, and within each of these areas it is necessary to evaluate the quality and opportunity cost that your website presents.
First, we do a critical analysis of the website as a whole.
What image does your business convey?
What is the first impression you make with your visitors?
At this stage we want to understand if people like your website even when they are not interested in buying your products and services. If so, the probability of sharing it with others is greater, and the possibility of moving from non-customers to customers is also greater, right?
Then we move on to more concrete analyses, whether technical (programming language, content management system, hosting, marketing (domain, keywords, type of language, type of images), or content (products, services)..
In all the analyzes we identify what seems to be fine, what seems to us to be improved, what seems to us to be eliminated and what seems to us to be lacking!
We answer many questions, such as the following:
- Is your website technology up to date
- What improvements/upgrades should you make?
- What type of website is best suited to your business?
- Need a CMS?
- Are the menus located in the right places and organized to help your visitor get to the content they want?
- What content should be on the homepage?
- What kind of content should there be on the website?
- Is the type of content you have suitable for your target audience?
- What content should be on each of the so-called “generic” pages?
- What is the quality of your content in terms of interest and technical production?
- What is the quality of your images?
- Are the features you have adequate to reach your target audience?
- Are the features you have adequate to achieve the goals of your website?
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