Hyundai launches accessories rental page program.

The campaign is aimed at people who do not want to buy and consequently store these bulky accessories, because their use will be limited in time.

MOST IMPORTANT MESSAGE
Make this new service known, demonstrating the ease and simplicity of the process: Rent —» Use —» Return.

INSIGHT
Brand of trust, quality and reliability. Since this area of the business is too technical and objective, and taking advantage of Hyundai’s new positioning with a much more customer-oriented approach, they also want, in some way, to work on this emotional and humanized connection/relationship with customers.