New Toyota RAV4 launched on social media

Based on the history of each customer who goes to the brand’s workshop, Toyota is able to draw a consumption profile. It is able to estimate the time when each vehicle must undergo the next inspection or the deadline for carrying out a Technical Vehicle Inspection, and it does so by already indicating the estimated price for each inspection.

This information is very valid, as it allows relational marketing actions tailored to the needs of each client.