Votorantim Siderurgia is a Brazilian company in the steel industry, which was created by the Votorantim Group. In early 2018, it was purchased by ArcelorMittal. This campaign, which aims to make workers aware of the use of basic safety equipment, was signed by Happy House Brasil, the largest endomarketing agency in Brazil. The main concept of this work is that the worker understands that for each safety rule that the worker follows, he can “break” a “little rule of life” and enjoy a good time.

From this campaign, accidents were considered after enough.

Left side:
Rule that can be broken: turn off the lights when leaving the house.

Right side:
Rule that can never be broken: do not work at a height without adequate fall protection.

Copy:
Here at VS, rules are indispensable for our safety. Always follow them. So you guarantee a lifetime to break those worthwhile ones.