Neuro Event Labs brand guideline
The purpose of this brand book is to provide guidance to all Neuro Event Labs employee on how to build and maintain a unified, ownable, and successful brand identity around the world.
The material developed using this brand guideline must be subject to local medical and/or regulatory review and approval prior to use and/or external distribution. Follow the instructions in SOP-031 to obtain reviews and approvals from the Content Review Board.
A globally consistent brand identity is key, and by following these guidelines, you will bring the brand to life through building a seamless experience and a positive perception of Neuro Event Labs (NEL).
Brand identity assets are the comprehensive set of tools that define and communicate our visual, verbal, and sensory identity. These include not only the tangible things we can see and touch (such as logo, color, and typography), but also the intangible assets (such as how you sound, speak, and behave) communicated through tone and manner. These brand identity assets are the tools that define the brand and help make us memorable and unique.